Superhero Mascara - Volumizing Mascara for Sensitive Eyes

Discover your Perfect CC+ Cream at the Previous page of the Store. Layer Sunscreen Under Makeup and visit the Store. Achieve Visibly Smoother & Softer Lips by visiting the Store. Shop for Eye and Brow Essentials at the Store. Explore Complexion Favorites in the Store.

IT Transforms Your Lashes! Stretches the look of your lashes wider and longer for eye-opening results. *Results observed in a consumer panel survey.

Skin-Loving Ingredients are infused within. Collagen, biotin and peptides condition as you coat. Developed with Plastic Surgeons & Dermatologists, "Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT's Elastic Stretch Technology for visible length and volume in an instant." – Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member.

Find the best mascara for you! Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

Superhero Mascara features Elastic Stretch Technology that stretches the look of your lashes wider and longer. The Lash-changing power brush wraps each lash in a lengthening cape of color. REAL RESULTS! BEST FOR ACHIEVING: Super lash length and volume. 96% said lashes looked stretched! Results observed in a consumer panel survey.

Lash Blowout Mascara delivers intensely saturated black pigment for bold definition. The Lash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME! 93% say product does not flake* Results observed in an instrumental study. *Results observed in a consumer panel study.

Hello Lashes+ Mascara with Lash Care Serum provides volumized, defined lashes instantly. It offers gentle removal for less lash loss and a Lash-loving formula for soft, cared-for lashes. REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes. 93% say lashes look fuller.

Discover Superhero, Lash Blowout, and Hello Lashes+ mascaras. Add them to your cart and see the details. Experience Superhero's super volume and length, Lash Blowout's salon lift and separation, and Hello Lashes+'s lash-loving formula with built-in lash care serum. Enjoy the benefits of length + volume, lift + separation, instant volume + definition, and ultra-separation & length. Explore their Lash-changing power brush, Salon inspired microsphere roundbrush, 360° lash-wrapping Brush, and Ultra-skinny wand. Discover their Super buildable formula, No clump or flake formula, Lash-caring serum, and Root-to-tip coverage for fuller-looking lash line.

product information: